Results
The Results page is your central hub for reviewing and managing all the people discovered across your persona searches. While the Personas page shows results from a single search, Results gives you a consolidated view of your full prospect pipeline -- making it easy to filter, review, and add people to campaigns.
The Results Table
Each person in the table shows their name, photo, job title, email with confidence score, company, match validation status, and when they were found. Select people using the checkboxes to take bulk actions.
Results (5)
| Name | Match Validation | Found | |
|---|---|---|---|
1/15/2025 10:30 AM | |||
1/15/2025 10:32 AM | |||
1/15/2025 10:34 AM | |||
1/15/2025 10:36 AM | |||
1/15/2025 10:38 AM |
Filtering Results
Filter by Search
Use the search filter dropdown to narrow results to a specific search query. Each option shows the original search text, when it was run, and how many people were found. Select "All searches" to see everyone.
Filter by Criteria
Use the criteria filter to show only people who match specific qualifiers. Check the qualifiers you want to filter by -- the table updates to show only people where all selected criteria validated as true.
Sorting
Click the Found column header to sort by newest or oldest results first.
Filtering — Use the Filter button to narrow results by criteria, and the search dropdown to view results from a specific search.
Confidence Scores
Email addresses come with a confidence score from 0-100% that indicates reliability:
- 90-100% -- Very high confidence. Email matches company domain and multiple sources confirm it.
- 70-89% -- High confidence. Email is likely correct based on patterns and sources.
- 50-69% -- Medium confidence. Email is plausible but less certain.
- Below 50% -- Low confidence. Less reliable, but still worth including in outreach.
Viewing Person Details
Click on any person's row to open a detailed sidebar with their full profile.
John Smith
Founder & CEO
Summary
Founder and CEO of FreshBites Co., a San Francisco-based food and beverage startup focused on sustainable meal kits. Previously VP of Operations at BlueApron. Relevant as a founder in the food & beverage space in the US.
Match Validation
Contact Information
Company Information
John Smith is a seasoned entrepreneur in the food and beverage industry. He founded FreshBites Co. in 2021 after spending 5 years as VP of Operations at BlueApron. He holds an MBA from Stanford and has been featured in Forbes 30 Under 30. Prior to BlueApron, he worked at McKinsey & Company as an associate consultant focusing on CPG clients.
FreshBites Co. is a Series A startup based in San Francisco building the next generation of sustainable meal kits. Founded in 2021, the company has grown to 45 employees and raised $12M in funding. They partner with local farms to source ingredients and deliver chef-designed meals to customers across the West Coast.
Person detail sidebar — Click any result to see their full profile, including job history, company details, and match validation. All of this context is used to personalize campaign messages.
The sidebar includes:
- Summary -- AI-generated overview of the person's background and relevance
- Match Validation -- all qualifiers with status and reasoning
- Contact Information -- email (editable), company name, domain, and source profile link
- Person Profile -- expandable full profile with career history and professional details
- Company Profile -- expandable company information for business context
Adding People to Campaigns
Select people using the checkboxes and click Add to Campaign in the toolbar. Choose one or more campaigns and the selected people -- along with all their context -- are added as recipients.
Only people with email addresses can be added to campaigns. If someone doesn't have an email, you'll see a "No email found" indicator.
Add to Campaign
Select campaigns to add 3 selected people to.
Add to Campaign — Select people using the checkboxes, then choose which campaigns to add them to. All their context carries over for AI personalization.
Find More
When viewing results from a specific search, click Find More to discover additional people matching the same criteria. New results are added alongside your existing ones.
People
10 resultsFind More Results
Specify how many additional results you want to find for this search.
Enter a number between 1 and 100
CTOs at fintech startups in San Francisco
Find More — Click Find More after a search to discover additional people matching the same criteria. New results are added to your existing set.
Deleting People
Select the people you want to remove, click Delete in the toolbar, and confirm. This permanently removes them from your results.
Editing Email Addresses
If you know a person's correct email, click the person to open the detail sidebar, click the edit icon next to their email, type the correct address, and save.
Best Practices
- Filter by search to review results from specific targeting strategies
- Use criteria filters to focus on high-quality matches that meet all your requirements
- Sort by date to review the newest results first
- Review details before bulk-adding to campaigns -- check summaries and validations